Social Media & Higher Education: How can you build a brand for learning?
4/12/2022 by Cait Fitzpatrick There is substantial evidence that a social media presence can boost revenue for a university or college, encourage community engagement and create a shared understanding of an institution’s core values. First, generation Z and millennials are comfortable with social media, and they often trust it as a mechanism to receive facts and information. This comfortability with technology reaches a specific age group, and regardless of educational background, young people ages 18 to 24 are the bulk of internet users, and they visit these platforms more so than any other age group (Zou, 2011). Institutions in higher education are able to foster a welcoming environment that encourages connection and community through these platforms. Twitter, Facebook, and other online groups can help connect incoming students, alumni, and other third party partners to the institution (USA Today College, 2011). Social media platforms...